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AGRICULTURAL MARKETING BAG304

Online Agricultural Marketing Course

Learn to market and sell farm produce Study this course if you want to develop in depth knowledge of agricultural marketing: Improve your own business success or start a new career in this field.Study in your own time at your own pace.  Improve your career prospects or business.

The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

Offered online or by correspondence.  Payment plans available from $50.00/week.

 

Lessons

There are 8 lessons in this course:

  1. Agricultural Marketing Concepts
    • Marketing
    • Goods and Services
    • The Marketing Concept
    • Managing the Marketing Process
    • The Role of Marketing
    • Approaches to Marketing
    • The Goals of Marketing
    • Organising, analysing, selecting target markets
    • Developing the Marketing Mix
    • Managing the Market Effort
  2. Farm Marketing Objectives and Strategies
    • Supply and Demand
    • Developing the Farm Marketing Plan
    • Organising the Planning process
    • Reviewing the Business's Situation
    • Establishing Marketing Objectives
    • Developing Strategies
    • Market Penetration
    • Price Advantages
  3. Target Marketing
    • Preliminary Research
    • Target Markets in Agriculture
    • Defining the Target
    • Resources
    • Analysing Market Opportunities
    • External Influences
    • General Economic Conditions
    • Government Policy and Regulations
    • Overseas influences
    • Demographic Patterns
    • Technological Change
    • Customer Values and Attitudes
    • Alternative Marketing Methods
    • Internal Influences
    • Selecting Target Markets
    • Market Segmentation
  4. Handling Produce
    • Developing the Marketing Mix
    • The "Product" element of the Marketing Mix
    • Logos, packaging, positioning and image etc
    • The "Price" Element of the Marketing Mix
    • Pricing objectives and methods
    • The "Promotion" element of the marketing Mix
    • Publicity and Public Relations
    • Advertising, sales and personal selling
    • The "Place" element of the Marketing Mix
    • Market coverage
    • Determining Emphasis with the Marketing Mix
    • Impact of Product Life-cycle
  5. Customer Relations
    • Customer Care Policy
    • Levels of Involvement
    • Effective Communication
    • Becoming an effective communicator
    • Dealing with complaints
    • Self evaluation
    • Maximising customer service
  6. Market Research
    • The Importance Of Market Research
    • What to Research?
    • The Research process
    • Analysing Costs and Benefits
  7. Promotions
    • Promoting Product
    • Creating customer awareness
    • Promotional Campaign Strategy
    • The Promotional Message
    • Promotional Material
    • Making Promotions Cost Effective
    • Channels of Communication
    • Publicity Marketing
    • Advertising
    • Structuring an Advertisement or Promotion
  8. Managing Marketing
    • Market Retention
    • Balancing Strategy
    • Market Development
    • Market Growth
    • Managing the Marketing Plan
    • Sales and the Market

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Explain the role of marketing in business and the importance of marketing in the business plan.
  • Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Identify target markets to select suitable marketing methods.
  • Explain the physical handling of products in the marketing process including packaging, labeling, presentation and transportation.
  • Plan to maintain sound customer relations in an agricultural business.
  • Conduct market research into a product or service in the agricultural industry.
  • Plan to manage the promotional program for an agricultural business.
  • Develop strategies to manage the marketing of an agricultural enterprise.
Enrolment Information
Australia: $693.00 AUD
Course Code: BAG304
Duration: 100 hours
Qualification: Certificate
Exam: Optional
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