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INTERNET MARKETING Online Course

This course requires no prior knowledge and is suitable for anyone involved with internet marketing either on a professional basis or as a hobby.

This course is offered as:

  • an online course or a correspondence course
  • online assignment upload
  • unlimited tutor support by email
  • self paced flexible learning

Free Modern Marketing ebook with every enrolment!

Learn how to market your business online using sites such as facebook, twitter, LinkedIn, pinterest and wordpress. This book offers a great overview of marketing techniques, both past and present. It is a wonderful introduction to the world of e-commerce, providing useful background information and insights into modern marketing styles.

 

Questions? Contact us on:  info@careerlinecourses.com  or phone +61755368783 or within Australia 1300 172882 

Lessons

There are 8 lessons in this course:

  1. Scope and Nature of Social Media
    • Explore the possibilities of using social media for marketing a product
    • Recognise Information Overload
    • Become Readily Accessible
    • Internet Marketing
    • Website Marketing
    • Social Media
    • Video on the Net
    • Audio on the Internet
    • Gaming
    • History of Internet Marketing
    • Risks of Internet Marketing
    • Legal Concerns
    • How well are you doing?- Measuring your activities
    • SEO
  2. The Psychology of Internet Marketing
    • How psychological theory applies to internet marketing?
    • Understanding how customers think and behave
    • Methods to encourage people to your site
    • Overcoming consumer resistance
    • Interacting and engaging with your customers
    • Capture and hold your viewer’s attention
    • Use of page title keywords
    • Blogs
    • Social Media
  3. Social Media Applications
    • What are the effective applications currently being used in social media?
    • Why use social media?
    • Purposes of Social Media
    • Social Media Variables
    • Ways of Using Social Media
    • So why do people use social media to advertise their products?
    • The purposes of different applications
  4. Websites, Advertising and Other Applications
    • How to properly utilise your web presence?
    • Ensuring the appropriate mix of online marketing techniques for your product
    • Types of internet marketing
    • Website essentials
    • Message to customers
    • Website Layout
    • Planning your website
    • Search engines
    • Mobile friendly websites
    • Apps
    • Landing Pages and Microsites
    • Internet Advertising
    • Demographics
    • Promotions
    • Get the Marketing Mix Right
  5. Capturing and converting customers
    • Establishing an appropriate online presence for marketing a product
    • Know how to utilise your online presence
    • Marketing Processes
    • Encouraging a Connection
    • Setting up an Online Store
    • What do you need to set up an online store?
    • Tips to Success
    • Delivery Systems
    • A Business Plan
    • A Marketing Plan
    • Steps in Marketing Plans
  6. Creating and Using Content
    • Determine what to create, how to create it and where to use it
    • Websites need Information
    • Articles
    • Linking with social media
    • Clients giving you content
    • Content
  7. Blogs and Newsletters
    • How to develop and sustain effective online blogs and newsletters
    • What is a blog?
    • Online Newsletters
  8. Developing an Internet Marketing Program
    • Learn how to develop a one year online marketing strategy for a new product
    • Apply what you have learnt online by developing an internet marketing program

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • To develop a capacity to use social media and other applications for marketing on the internet.
  • Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
  • Describe the use of psychological theory as applied to internet marketing.
  • Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
  • Identify, discuss and compare the more effective applications that are currently being used in social media.
  • Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
  • Determine what content to create, how to create it and where to use it.
  • Describe methods to develop and sustain effective online blogs and newsletters
  • Develop a one year strategy for the online marketing of a new product or service.
Enrolment Information
Australia: $693.00 AUD
Course Code: BIT204
Duration: 100 hours
Qualification: Certificate
Exam: Optional
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