Internet Marketing Online Course

$ 800.00 $ 595.00


Product Description

This course requires no prior knowledge and is suitable for anyone involved with internet marketing either on a professional basis or as a hobby.

Course Aims:

  • To develop a capacity to use social media and other applications for marketing on the internet.
  • Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
  • Describe the use of psychological theory as applied to internet marketing.
  • Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
  • Identify, discuss and compare the more effective applications that are currently being used in social media.
  • Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
  • Determine what content to create, how to create it and where to use it.
  • Describe methods to develop and sustain effective online blogs and newsletters
  • Develop a one year strategy for the online marketing of a new product or service.


Course Outline

There are 8 lessons in this course:

  1. Scope and Nature of Social Media
    • Explore the possibilities of using social media for marketing a product
    • Recognise Information Overload
    • Become Readily Accessible
    • Internet Marketing
    • Website Marketing
    • Social Media
    • Video on the Net
    • Audio on the Internet
    • Gaming
    • History of Internet Marketing
    • Risks of Internet Marketing
    • Legal Concerns
    • How well are you doing?- Measuring your activities
    • SEO
  2. The Psychology of Internet Marketing
    • How psychological theory applies to internet marketing?
    • Understanding how customers think and behave
    • Methods to encourage people to your site
    • Overcoming consumer resistance
    • Interacting and engaging with your customers
    • Capture and hold your viewer’s attention
    • Use of page title keywords
    • Blogs
    • Social Media
  3. Social Media Applications
    • What are the effective applications currently being used in social media?
    • Why use social media?
    • Purposes of Social Media
    • Social Media Variables
    • Ways of Using Social Media
    • So why do people use social media to advertise their products?
    • The purposes of different applications
  4. Websites, Advertising and Other Applications
    • How to properly utilise your web presence?
    • Ensuring the appropriate mix of online marketing techniques for your product
    • Types of internet marketing
    • Website essentials
    • Message to customers
    • Website Layout
    • Planning your website
    • Search engines
    • Mobile friendly websites
    • Apps
    • Landing Pages and Microsites
    • Internet Advertising
    • Demographics
    • Promotions
    • Get the Marketing Mix Right
  5. Capturing and converting customers
    • Establishing an appropriate online presence for marketing a product
    • Know how to utilise your online presence
    • Marketing Processes
    • Encouraging a Connection
    • Setting up an Online Store
    • What do you need to set up an online store?
    • Tips to Success
    • Delivery Systems
    • A Business Plan
    • A Marketing Plan
    • Steps in Marketing Plans
  6. Creating and Using Content
    • Determine what to create, how to create it and where to use it
    • Websites need Information
    • Articles
    • Linking with social media
    • Clients giving you content
    • Content
  7. Blogs and Newsletters
    • How to develop and sustain effective online blogs and newsletters
    • What is a blog?
    • Online Newsletters
  8. Developing an Internet Marketing Program
    • Learn how to develop a one year online marketing strategy for a new product
    • Apply what you have learnt online by developing an internet marketing program


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