Blogging (Short Course)

$199.00 Inc GST

If there is a story or something you want to write about in a Blogging Short Course, this short, online course will help you understand not only tips for writing your blog, but also promoting and marketing your blog.

WHY WOULD YOU START AND KEEP A BLOG?

What is the benefit Blogging Short Course?

  • Building their writing skills through practice
  • Marketing a service or product (individual, small business, or large company)
  • Building a business brand/identity
  • Building a personal brand/identity
  • Sharing opinions and reviews
  • Lifestyle commentary
  • To provide information
  • Niche interest e.g. fan reviews, discussion of television/books, bird watching, etc.
  • To tell their story

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

You will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

If there is a story or something you want to write about in a Blogging Short Course, this short, online course will help you understand not only tips for writing your blog, but also promoting and marketing your blog.

WHY WOULD YOU START AND KEEP A BLOG?

What is the benefit Blogging Short Course?

  • Building their writing skills through practice
  • Marketing a service or product (individual, small business, or large company)
  • Building a business brand/identity
  • Building a personal brand/identity
  • Sharing opinions and reviews
  • Lifestyle commentary
  • To provide information
  • Niche interest e.g. fan reviews, discussion of television/books, bird watching, etc.
  • To tell their story

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

You will be able to obtain a “certificate of completion” with your name and completion date on it.

 

There are 10 Lessons in this course:

1. Defining your Blog

    • Reasons people keep blogs
    • Developing a purpose for your blog
    • Example
    • Review what you have been learning

2. Research your Niche/Blog

    • Naming your blog
    • Keywords
    • Categories
    • Competitor identification
    • Finding your competitors
    • Competitor analysis
    • Points of difference
    • Identify your audience
    • Intended audience
    • Example
    • Review what you have been learning

3. Keywords

    • Example
    • Review what you have been learning

4. Designing your Ideal Post

    • Blog analysis
    • Content analysis
    • Review what you have been learning

5. Presentation of your Blog

    • Improving accessibility
    • Using images
    • Review what you have been learning

6. Business Blogs I

    • Business blog considerations
    • Common types of business blog
    • Review what you have been learning

7. Business Blogs II

    • Expanding your blog
    • Multiple content streams
    • Review what you have been learning

8. Intermediate/Freelance Blogs

    • Freelance blogging
    • Review what you have been learning

9. Establishing Social Media, Feeds, and Newsletters

    • Keeping your audience informed
    • Review what you have been learning

10. Marketing, Branding, and Community Building

    • Assessing your blog niche
    • Online communities
    • Example
    • Branding
    • Review what you have been learning
    • Final assessment

 

GET A FREE INFO PACK FOR THIS COURSE