Publishing A (Introduction) BWR107 Online Course

Publishing A (Introduction) Online Course Sale!
Duration 100 hrs (12 months)
Exam Optional
Tutor Support Yes unlimited by email
Qualification Certificate

  • Learn how the industry works,
  • Learn the creative and artistic skills of the trade
  • Learn how to market your work
  • Develop an understanding of the ethical issues and laws relating to the field.

Use this course as a step toward self publishing, furthering your opportunities working for publishers, or starting your own business. You will also have a chance to undertake a stimulating publishing project and implement the skills you have learned. Continuing on with the courses Publishing II and III will round out your knowledge of this complex and entertaining industry.

Course Aims:

  • Define the scope and nature of publishing today.
  • Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
  • Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
  • Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
  • Evaluate different types of illustration for ease and relevance for use in different publishing situations.
  • Determine photography appropriate for inclusion in a publication.
  • Determine research required appropriate to the needs of a publication.
  • Determine a marketing strategy appropriate to the needs of a publication.
  • Identify the impact of legal and ethical issues on a publisher.
  • Plan the production and marketing of a publication.


Detailed Course Outline

Each course is made up of a number of lessons or units.  Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.

Detailed Course Outline...

There are 10 lessons in this course:

  1. The Publishing World
    • What is publishing?
    • The publishing world
    • The publisher
    • Production manager
    • Editor
    • Designer
    • Marketing staff
    • Set tasks
    • Assignment
  2. Publishing Procedures and Techniques
    • Overview of the publishing process
    • The Production schedule
    • Page design
    • Page layout –consistency, variety, simplicity, direction, white/blank space, headings, graphics, balance/propagation, contrast, etc.
    • Establishing the skeleton of a document
    • Pull quotes and side bars
    • Typography –fonts, other settings
    • Public Lending Rights
    • Set task
    • Assignment
  3. Desktop Publishing
    • Word Processing
    • Alternative publishing methods
    • Printing on a Computer Printer
    • Supplying a “Master” to a commercial printer
    • Publishing electronically (eg. Internet or CD)
  4. Desktop Publishing
    • Software options
    • Use of colour
    • Black and white
    • Use of graphics,
    • Putting it together, etc.
  5. Illustration: Graphics
    • Line illustrations
    • Cartoons, photos etc.
    • Freehand work
    • Computer graphics, etc.
  6. Illustration: Photography
    • Photographic Equipment & Materials
    • Composition
    • Development of Photographic Style
    • Portraiture
    • Posing for Photographs
    • Planning a Photo Session
    • Studio Photography
    • Fault Finding, etc.
  7. Researching
    • Types of Research (Exploratory, Experimental etc)
    • Primary & Secondary Data sources,
    • Planning a survey,
    • Conducting an interview.
  8. Marketing in Publishing
    • Understanding marketing & publicity
    • What makes a publication succeed or fail,
    • Launches
    • Press releases, etc.
  9. Publishing: Ethics & The Law
    • Public attitudes
    • Accuracy of writing
    • Bias
    • Monopolies
    • Media ownership concerns, etc.
  10. Publishing Project
    • Here you will actually publish something.

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It's okay if you don't want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.

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Course Tutor

Robert N. Stephenson

Robert N. Stephenson is a published author of 5 books and the publisher of 25 books for other authors through his publishing imprint. Over his career thus far he has had over 100 short stories published in 10 countries and a number of languages. For fourteen years he also worked as a literary agent for his own agency where he represented such authors as Tony Shillitoe and Christy Jordan. As a tutor he has worked with over 1500 students in the last 10 years and a number of which have gone on to develop careeers in writing.

Besides wining awards for his own writing he is also the runner up in the 2008 Pride of Australia Medal for his contributions to the development of writing in others. Robert ran Altair Magazine for seven issues before it stopped production b ut during this time he discovered several new writers who have gone on to do great things both in Australia and in the USA. As he says, writing is a journey and a conversation with a reader, may we learn to create together.

How It Works

1. Learn Online

Get access to your course content anywhere, anytime and study at your own pace.

2. Get Help & Support

Connect with other like-minded students and get help from the teacher whenever you have a question.

3. Receive Certificate

Graduate from your course knowing that you have what it takes to reach your next step.

Frequently Asked Questions

Can I pay in installments?

Yes! We offer great payment plans, however full payment up front is the cheapest. You can choose the best payment plan for you from the course page, or call us on 07 55368782 to talk to one of our course consultants for a custom plan.

Can I study from anywhere in the world?

We have many international students. Careerline's range of courses are suitable for any one, anywhere in the world.

Do I get a discount if I enroll in a second course?

Yes. You may claim a 5% fee discount when you enroll in a second course, and a further 10% off a three-course package.


Do I have to sit an Exam?

No. If you are enrolled in a Certificate course (100hrs), the exam is optional. You will be issued with a certificate which proves that you are competent in all units, if you choose not to sit the exam.

Do you have set start dates?

There are no set start dates, you may start at any time. Our courses are all self-paced. As our home page says, ‘Courses for Anyone, Anywhere, Anytime’. ‘Anytime’ includes the start time of your choice. However, we do encourage our students to submit assignments on a regular basis. Wherever possible, we suggest developing a study routine.