Publishing B BWR202 Online Course

Publishing B Online Course Sale!
Duration 100 hrs (12 months)
Exam Optional
Tutor Support Yes unlimited by email
Qualification Certificate
Clear

Know how the industry works, the creative and artistic skills of the trade,  how to market your work and develop an understanding of the ethical issues and laws relating to the field.  You will also come up with an opportunity to undertake a stimulating publishing project and implement the skills you have learned. This course offers an excellent start for anyone considering self publishing or looking a job in publishing.

It is equally relevant to electronic or print publishing.

Course Aims: 

  • Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
  • Discuss the law in relation to the media, whether as a journalist, editor or publisher.
  • Discuss the basics of Ethics and Morality in relation to Publishing.
  • Explain the Production Systems of publishing from writing to printing.
  • Describe the scope of work involved in layout and design requirements for the Print Media.
  • Explain what Media Advertising is and understand the processes for publishing advertising content.
  • Describe the marketing and Distribution of published items as well as those through Electronic Media.

 

Detailed Course Outline

Each course is made up of a number of lessons or units.  Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.

Detailed Course Outline...

There are 8 lessons in this course:

  1. The Publishing Process
    • The launch meeting
    • Copyediting
    • Co-authored volumes
    • Edited volumes
    • Design and cover
    • Proof review
    • Special for edited volumes
    • Front matter
    • Index
    • Printing and binding
    • Printing process
  2. Law and the Media
    • Copyright
    • Defamation
    • Blasphemy
    • Seditious libel
    • Criminal libel
    • Contract law
    • Right to privacy
    • Reporting restrictions
    • Law and the internet
    • Publishing on the web
    • How material is published online
  3. Ethics and Morality
    • Code of conduct
    • Maintaining impartiality and accuracy
    • International federation of journalists
    • Interpreting a code of conduct
    • Censorship in wartime
    • Manipulation of digital images
  4. Production Systems I – from writing to printing
    • Production processes in publishing
    • Terminology
    • Types of editing: baseline editing, medium copy editing, heavy copy editing
    • Developmental editing
    • Production editing
    • Information Design architecture
  5. Production Systems II
    • Producing a newsletter
    • Mapping the process (step by step)
    • Printing -digital printers, offset printers, photocopying, etc
    • Binding
    • Publishing an ezine
    • Web site optimisation
    • Search Engine Optimisation (SEO)
    • Web analytics
    • Publishing a novel
    • Management structures in the publishing industry
    • Production meetings
    • Work roles in the Publishing industry
    • What does an editor do
  6. Layout for Print Media
    • The graphic designer
    • Layout and design
    • Page layout
    • Desk top publishing
    • Software options (eg. QuarkXpress, Adobe in design, Adobe page maker)
    • Image drawing or Illustration
    • Image manipulation
  7. Media Advertising
    • Advertising in the media
    • Positioning, size and colour of advertising
    • Copywriting for advertisements
    • The purpose of advertising
    • Analysis of advertising copy
    • Summary skills
  8. Marketing and Distribution Systems – Print and Electronic Media
    • Magazine articles
    • Marketing a publication
    • Promotion and the launch
    • Distribution
    • The physical distribution
    • Distributing free free publications
    • Subscription selling

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It's okay if you don't want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.

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Course Tutor

Robert N. Stephenson

Robert N. Stephenson is a published author of 5 books and the publisher of 25 books for other authors through his publishing imprint. Over his career thus far he has had over 100 short stories published in 10 countries and a number of languages. For fourteen years he also worked as a literary agent for his own agency where he represented such authors as Tony Shillitoe and Christy Jordan. As a tutor he has worked with over 1500 students in the last 10 years and a number of which have gone on to develop careeers in writing.

Besides wining awards for his own writing he is also the runner up in the 2008 Pride of Australia Medal for his contributions to the development of writing in others. Robert ran Altair Magazine for seven issues before it stopped production b ut during this time he discovered several new writers who have gone on to do great things both in Australia and in the USA. As he says, writing is a journey and a conversation with a reader, may we learn to create together.

How It Works

1. Learn Online

Get access to your course content anywhere, anytime and study at your own pace.

2. Get Help & Support

Connect with other like-minded students and get help from the teacher whenever you have a question.

3. Receive Certificate

Graduate from your course knowing that you have what it takes to reach your next step.

Frequently Asked Questions

Can I pay in installments?

Yes! We offer great payment plans, however full payment up front is the cheapest. You can choose the best payment plan for you from the course page, or call us on 07 55368782 to talk to one of our course consultants for a custom plan.

Can I study from anywhere in the world?

We have many international students. Careerline's range of courses are suitable for any one, anywhere in the world.

Do I get a discount if I enroll in a second course?

Yes. You may claim a 5% fee discount when you enroll in a second course, and a further 10% off a three-course package.

l

Do I have to sit an Exam?

No. If you are enrolled in a Certificate course (100hrs), the exam is optional. You will be issued with a certificate which proves that you are competent in all units, if you choose not to sit the exam.

Do you have set start dates?

There are no set start dates, you may start at any time. Our courses are all self-paced. As our home page says, ‘Courses for Anyone, Anywhere, Anytime’. ‘Anytime’ includes the start time of your choice. However, we do encourage our students to submit assignments on a regular basis. Wherever possible, we suggest developing a study routine.