Farm Tourism (AgriTourism) Course Online

From: $50.00 Inc GST / week for 16 weeks



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Starting a farm tourism business is a great way to inject another revenue stream into your farming business. This Farm Tourism course will guide you through the different ways in which you can build a tourism business, whether it is a farm gate store, a wine tasting event, a food event or even an immersive hands-on farm stay experience.

You will learn:

    • Determine farm tourism (agritourism) prospects for a property or wider community in a rural area.
    • Identify and plan development of potential agritourism attractions.
    • Explain critical tasks that require management in an agritourism enterprise.
    • Compare options for providing accommodation facilities and services for agricultural tourism.
    • Explain some of the considerations for designing and conducting various activities for agricultural tourism, including farm tours.
    • Explore the diverse activities possible for agritourism and your region and globally.
    • Identify the most appropriate farm tourism (agritourism) marketing tools to effectively promote your business.
    • Create and present a plan with specific strategies for integrating an element of farm tourism into the operation of an existing agricultural business.

Detailed Course Outline

This course is made up a number of lessons or units. Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.

There are 8 lessons in this course:

1. The Scope and Nature of Rural and Agricultural Tourism

    • Background and History of Farm Tourism
    • Forms of Agribusiness for Managers and Farmers
    • Agritourism Beyond the Farm
    • Types of Agricultural Tourism
    • Possible Issues
    • Animal Welfare

2. Creating an Agritourism Setting

    • Planning Your Offering
    • Resource Management
    • Selecting Target Markets – Market Segmentation
    • Marketing Approaches
    • Legal and Health & Safety Requirement

3. Managing an Agritourism Business

    • Managing the Physical Resources
    • Managing People
    • Setting up and Running a Farm Shop

4. Agricultural Tourism Accommodation

    • Styles of Accommodation
    • Costing Accommodation
    • Maintenance
    • Farm Tours and Activities
    • Identifying Major Target Groups
    • Tours Within the Farm
    • Tour Schedules and Bookings

5. Designing and Conducting Tours and Activities

    • Creating and Delivering Activities
    • Creating Activities Outside the Farm – Mobile & Online

6. Agritourism Events

    • Types of Agricultural Events
    • Planning for an Agricultural Event
    • Phases of Delivering an Agricultural Event
    • Dealing with Event Issues
    • Managing Visitor Access

7. Marketing and Promoting an Agritourism Business

    • Introduction to Customer Relationships
    • Customer Care Policy
    • Customer Care – Levels of Involvement
    • Effective Communication
    • Dealing with Complaints
    • Self-Evaluation
    • Maximising Customer Service
    • Importance of Market Research
    • Analysing Costs and Benefits

8. Design a Farm Tour Activity: Problem-Based Learning Project

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It’s okay if you don’t want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.



Your Tutor

Adam Darragh B.Sc. Cert IV Outdoor Education
Adam Darragh

After achieving a degree in Earth Sciences, with a focus on geology, geomorphology and climatology, Adam moved to the Blue Mountains to pursue his passion for the vertical world, where he now works in the Vocational Education Sector teaching students to be Outdoor leaders and guides. He particularly loves remote Alpine and cliff environments spending time in these areas both within Australia and abroad. This has involved many personal trips and adventures as well as becoming a fully certified IFMGA mountain and ski guide, as well as a trainer assessor with the Australian Climbing Instructors Association. The main focus of Adam’s outdoor work has been abseiling, canyoning, rock-climbing and bushwalk guiding undertaken locally in the magnificent world heritage listed greater Blue Mountains. He has also spent numerous seasons in New Zealand, the Himalaya and the Australian Snowy Mountains, alpine climbing and ski touring. Adam has also worked in Antarctica and on Macquarie Island in the sub-Antarctic, as a Field Training Officer for the Australian Antarctic Division.