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Creating a Google AdWords Campaign (Short Course)

100% Online Study

20 Hr Short Course

Any Device, Any Time

Self Paced Study

Creating a Google AdWords Campaign Purchase this short course today, and design your own AdWords campaign!

What to expect:

Creating A Google AdWords Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising. In this short online course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Participants can immediately apply what they learn and get started with their own AdWords campaign. Google AdWords PPC Training materials include a student workbook that makes a great reference tool for learners, slides, a handy quick reference guide, and more!

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

You will be able to obtain a “certificate of completion” with your name and completion date on it.

 

There are 6 Lessons in this course:

1. Course Overview

2. Understanding AdWords Lingo

    • First Up, SEO
    • Pre-Assignment Review
    • AdWords Defined
    • How PPC Works

3. Creating an AdWords Strategy

    • Planning
    • Choosing Keywords
    • Getting Good with Keywords
    • Long Tail and Short Tail
    • Understanding Ad Groups

4. Creating a PPC Campaign

    • Setting Your PPC Budget
    • The Quality Score

5. Designing Your Ads

    • Choosing Your Language
    • Persuasive Techniques
    • Keeping Your Eyes Open
    • Structuring your Ad

6. Looking at Success

    • Understanding Key Metrics
    • Higher Clickthrough Rates (CTR) Help
    • Setting Up Split Tests
    • Using Google’s Display Network (GDN)
    • When to Ask for Help
    • To Be Continued
    • Recommended Reading List
    • Post-Course Assessment

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$ 199 Once only payment
  • Single payment
  • Pay by Credit Card or PayPal

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We care about your success, we are here to help you every step of the way. Our short courses are designed to be self sufficient but our tutors are available to answer questions.

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Our courses are self paced. You set your own study schedule to fit around your life. Study from home on any device, at anytime!

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Pay Upfront & Save

Save and pay upfront using your Credit Card or PayPal
$ 199 Once only payment
  • Best value
  • Single payment
  • Pay by Credit Card or PayPal
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There are a lot of options for online learning, and we’re glad that you’ve decided to look into Careerline.  We want to be your go-to learning spot, so we’ll make you these promises:

You’re never just a number. You’re a student with goals and challenges and we want to help you in any way we can.

Your goals matter. Whether you’re just starting a new hobby or trying to transform your career, your goal is important and it’s worth your time and our devoted attention.

When you reach out, we respond. You’re wondering right now, “Will they take my money and disappear?” When you join, you are part of the family. Need something? Just contact us and we’ll get right back to you. Have questions, concerns, or feedback about your learning? We love talking about learning, and we love talking to our customers, so we can’t wait for you to get in touch.

7 Day Refund if you are not satisfied.  If you are not satisfied with our service or content we will happily refund your money.  Terms & Conditions do apply.

Our Online Short Courses

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  

Online study can by difficult but we are here to help you every step of the way.  

 

Courses on devices
Courses on devices

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  

Online study can by difficult but we are here to help you every step of the way.  

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