Blogging (Short Course)

If there is a story or something you want to write about in a blog, this short, online course will help you understand not only tips for writing your blog, but also promoting and marketing your blog.

WHY WOULD YOU START AND KEEP A BLOG?
  • Building their writing skills through practice
  • Marketing a service or product (individual, small business, or large company)
  • Building a business brand/identity
  • Building a personal brand/identity
  • Sharing opinions and reviews
  • Lifestyle commentary
  • To provide information
  • Niche interest e.g. fan reviews, discussion of television/books, bird watching, etc.
  • To tell their story

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

You will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

Course Outline

There are 10 Lessons in this course:

1. Defining your Blog

  • Reasons people keep blogs
  • Developing a purpose for your blog
  • Example
  • Review what you have been learning

2. Research your Niche/Blog

  • Naming your blog
  • Keywords
  • Categories
  • Competitor identification
  • Finding your competitors
  • Competitor analysis
  • Points of difference
  • Identify your audience
  • Intended audience
  • Example
  • Review what you have been learning

3. Keywords

  • Example
  • Review what you have been learning

4. Designing your Ideal Post

  • Blog analysis
  • Content analysis
  • Review what you have been learning

5. Presentation of your Blog

  • Improving accessibility
  • Using images
  • Review what you have been learning

6. Business Blogs I

  • Business blog considerations
  • Common types of business blog
  • Review what you have been learning

7. Business Blogs II

  • Expanding your blog
  • Multiple content streams
  • Review what you have been learning

8. Intermediate/Freelance Blogs

  • Freelance blogging
  • Review what you have been learning

9. Establishing Social Media, Feeds, and Newsletters

  • Keeping your audience informed
  • Review what you have been learning

10. Marketing, Branding, and Community Building

  • Assessing your blog niche
  • Online communities
  • Example
  • Branding
  • Review what you have been learning
  • Final assessment
Blogging

AUD:

$199.00

If there is a story or something you want to write about in a blog, this short, online course will help you understand not only tips for writing your blog, but also promoting and marketing your blog. WHY WOULD YOU START AND KEEP A BLOG? Building their writing skills through practice Marketing a service or […]

Duration 20 hours
Enroll Anytime
Delivery Online
Includes Lessons, Quizzes, Final Test, Certificate

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    Duration 20 hours
    Enroll Anytime
    Delivery Online
    Includes Lessons, Quizzes, Final Test, Certificate

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