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Agricultural Marketing Course Online

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100% Online Certificate

1-on-1 Tutor Support

Any Device, Any Time

Self Paced Study

This agricultural marketing course will help you get your produce to market and get the right price!  The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This agricultural marketing course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

Course Aims:

  • Explain the role of marketing in agricultural business and the importance of marketing in the business plan.
  • Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Identify target markets to select suitable marketing methods.
  • Explain the physical handling of products in the marketing process including packaging, labeling, presentation and transportation.
  • Plan to maintain sound customer relations in an agricultural business.
  • Conduct market research into a product or service in the agricultural industry.
  • Plan to manage the promotional program for an agricultural business.
  • Develop strategies to manage the marketing of an agricultural enterprise.

Detailed Course Outline

There are 8 lessons in this course:

1. Agricultural Marketing Concepts

    • Marketing
    • Goods and Services
    • The Marketing Concept
    • Managing the Marketing Process
    • The Role of Marketing
    • Approaches to Marketing
    • The Goals of Marketing
    • Organising, analysing, selecting target markets
    • Developing the Marketing Mix
    • Managing the Market Effort

2. Farm Marketing Objectives and Strategies

    • Supply and Demand
    • Developing the Farm Marketing Plan
    • Organising the Planning process
    • Reviewing the Business’s Situation
    • Establishing Marketing Objectives
    • Developing Strategies
    • Market Penetration
    • Price Advantages

3. Target Marketing

    • Preliminary Research
    • Target Markets in Agriculture
    • Defining the Target
    • Resources
    • Analysing Market Opportunities
    • External Influences
    • General Economic Conditions
    • Government Policy and Regulations
    • Overseas influences
    • Demographic Patterns
    • Technological Change
    • Customer Values and Attitudes
    • Alternative Marketing Methods
    • Internal Influences
    • Selecting Target Markets
    • Market Segmentation

4. Handling Produce

    • Developing the Marketing Mix
    • The “Product” element of the Marketing Mix
    • Logos, packaging, positioning and image etc
    • The “Price” Element of the Marketing Mix
    • Pricing objectives and methods
    • The “Promotion” element of the marketing Mix
    • Publicity and Public Relations
    • Advertising, sales and personal selling
    • The “Place” element of the Marketing Mix
    • Market coverage
    • Determining Emphasis with the Marketing Mix
    • Impact of Product Life-cycle

5. Customer Relations

    • Customer Care Policy
    • Levels of Involvement
    • Effective Communication
    • Becoming an effective communicator
    • Dealing with complaints
    • Self evaluation
    • Maximising customer service

6. Market Research

    • The Importance Of Market Research
    • What to Research?
    • The Research process
    • Analysing Costs and Benefits

7. Promotions

    • Promoting Product
    • Creating customer awareness
    • Promotional Campaign Strategy
    • The Promotional Message
    • Promotional Material
    • Making Promotions Cost Effective
    • Channels of Communication
    • Publicity Marketing
    • Advertising
    • Structuring an Advertisement or Promotion

8. Managing Marketing

    • Market Retention
    • Balancing Strategy
    • Market Development
    • Market Growth
    • Managing the Marketing Plan
    • Sales and the Market

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It’s okay if you don’t want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.

 

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Course  Info

Additional information

Duration

Exam

Tutor Support

Qualification

Additional information

Duration

Exam

Tutor Support

Qualification

Zeefi 600

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Our tutors are the best, handpicked not only for their expertise but for their passion to share and help others learn and grow.

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Our courses are self paced. You set your own study schedule to fit around your life. Study from home on any device, at anytime!

F.A.Q's

Yes! Our courses are designed specifically for that.  You can study our courses from nearly anywhere in Australia or even globally. You will need an internet connection and a connected device.

Don’t Panic!  It’s ok, many of our students left school a long time ago, and many others are still new to online learning. We will help you each step along the way from enrolment, course access, completing your first module, getting your feedback and contacting your support tutor.  We understand that it might not feel familiar to you, but we’re here to help.

Study with us is self-paced so that should generally be fine. But if you’ll be taking a few months off, it is best to contact Student Services so we can put your account on hold.  We allow a one-time course suspension (free of charge) of up to 6 months, depending on the student’s course end date.

We accept enrolments all year round, thus our motto “Anytime, Anywhere”. Students can start their course upon enrolment or put it off at a later date. However, please do note that the courses have set end dates. If you’re starting at a later date, please let us know.

Yes, please scroll down to the bottom of the page for all of our payment options.

Yes this course is self paced.  Work at your speed through the material.  We have found students do best when submitting only one assignment at a time and waiting for feedback before submitting the next.

We allow 24 months duration within which you may finish the course within your own timeframe.

Payment Options 

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Agricultural Marketing Course Online
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  • Pay over 12 Months
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Contact us on 1300 172 882 or at info@careerlinecourses.com if you need more information or assistance enrolling via Zeefi.  Read more about Zeefi’s Study Now Pay Later

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Our Promise To You

There are a lot of options for online learning, and we’re glad that you’ve decided to look into Careerline.  We want to be your go-to learning spot, so we’ll make you these promises:

You’re never just a number. You’re a student with goals and challenges and we want to help you in any way we can.

Your goals matter. Whether you’re just starting a new hobby or trying to transform your career, your goal is important and it’s worth your time and our devoted attention.

When you reach out, we respond. You’re wondering right now, “Will they take my money and disappear?” When you join, you are part of the family. Need something? Just contact us and we’ll get right back to you. Have questions, concerns, or feedback about your learning? We love talking about learning, and we love talking to our customers, so we can’t wait for you to get in touch.

7 Day Refund if you are not satisfied.  If you are not satisfied with our service or content we will happily refund your money.  Terms & Conditions do apply.

Our Courses

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • 1-on-1 tutor support
    • Flexible payment options
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  But best of all is the one-on-one expert tutor feedback you get with each task you submit.  

Online study can by difficult but our tutors are there to help you every step of the way.  

 

Courses on devices
Courses on devices

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • 1-on-1 tutor support
    • Flexible payment options
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  But best of all is the one-on-one expert tutor feedback you get with each task you submit.  

Online study can by difficult but our tutors are there to help you every step of the way.  

 

Study at home 24/7

Access your study materials anytime, anywhere

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No questions asked 7 days refund (*as per Terms and Conditions)

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We respect your time & privacy. We won't call you unless you ask. To book a free, no pressure chat, schedule a time below:
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We respect your time & privacy. We won't call you unless you ask. To book a free, no pressure chat, schedule a time below: