Agricultural Marketing Course

From: $50.00 Inc GST / week for 16 weeks

Duration

100 hrs (12 months)

Exam

Optional

Tutor Support

Yes unlimited by email

Qualification

Certificate

Clear

About this Course

This agricultural marketing course will help you get your produce to market and get the right price!  The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This agricultural marketing course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

Course Aims:

  • Explain the role of marketing in agricultural business and the importance of marketing in the business plan.
  • Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Identify target markets to select suitable marketing methods.
  • Explain the physical handling of products in the marketing process including packaging, labeling, presentation and transportation.
  • Plan to maintain sound customer relations in an agricultural business.
  • Conduct market research into a product or service in the agricultural industry.
  • Plan to manage the promotional program for an agricultural business.
  • Develop strategies to manage the marketing of an agricultural enterprise.

 

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Your Tutor

Karen Huntley MSc Marketing Management (Food Related Industries), PDC, PG Dip Organic Farming, Cert Marketing, BA. Professional Development Diploma in Social and Therapeutic Horticulture (Coventry University/Thrive, UK)
Karen Huntley

Karen has a strong background and passion for organic food production systems, nutrition and community agriculture. Karen also has experience and training in Permaculture (PDC), horticultural therapy, community organic enterprises as well as being an experienced bee keeper.