Shopping Cart
 

Hrs: 9.00 – 5.00 M – F  |  1300172882  |  info@careerlinecourses.com

  |

Students

Want to chat?

Phone: 1300 172 882
Email: info@careerlinecourses.com

Social

Internet Marketing: Marketing Planning Course Online

Get Free Course Info

We respect your time & privacy. We won't call you unless you ask. To book a free no pressure chat please schedule a time here:

100% Online Certificate

1-on-1 Tutor Support

Any Device, Any Time

Self Paced Study

Internet Marketing is multifaceted and requires the coordination of many individuals, channels, strategies, and resources. Putting an effective marketing and financial plan into action will not only ensure you remain focused on your objectives but will improve your chances of implementing a digital marketing campaign that hits the target. This Internet Marketing: Marketing Planning online course demonstrates how to plan and manage your marketing strategies so you can become a successful digital marketing strategist.

What are the aims of this Internet Marketing Course?

  • To develop a capacity to use social media and other applications for marketing on the internet.
  • Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
  • Describe the use of psychological theory as applied to internet marketing.
  • Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilize that web presence.
  • Identify, discuss and compare the more effective applications that are currently being used in social media.
  • Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilize that presence.
  • Determine what content to create, how to create it and where to use it.
  • Describe methods to develop and sustain effective online blogs and newsletters
  • Develop a one year strategy for the online marketing of a new product or service.

Detailed Course Outline

This course is made up a number of lessons or units. Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.

There are 7 lessons in this course:

1. Project Work

    • Access project scope and other relevant documentation
    • Define project stakeholders
    • Seeking clarification of issues
    • Identifying limits of own responsibility
    • Escalation
    • Develop project plan
    • What are project deliverables?
    • Legal obligations
    • Project management tools
    • Effective risk management
    • Developing a project budget
    • Top-down approach vs Bottom-up approach
    • Consulting with team members
    • Finalize project plan and gain approvals
    • Administer and monitor project
    • Task descriptions
    • Team culture values
    • Identifying strengths and weaknesses and monitoring progress
    • Resolving conflict
    • Recordkeeping systems
    • Maintaining, disposing and updating requirements
    • Managing project finances
    • Preparing and producing reports
    • Risk management
    • Achieving project deliverables
    • Project finalization activities
    • Legal requirements
    • Staff transitioning
    • Completing documentation
    • Reviewing project outcomes
    • Post-implementation review
    • Continuous improvement
    • Input into future projects

2. Financial Planning

    • Access budget/financial plans for the work team
    • Clarify budget/financial plans with relevant personnel
    • Negotiate any changes required to be made to budget/financial plans with relevant personnel
    • Prepare contingency plans
    • Disseminate relevant details of the agreed budget/financial plans
    • Provide support to ensure that team members can competently perform required roles
    • Determine and access resources and systems to manage financial management processes
    • Monitor and control finances
    • Implement processes to monitor actual expenditure
    • Monitor expenditure and costs on an agreed cyclical basis
    • Implement, monitor and modify contingency plans
    • Report on budget and expenditure
    • Review and evaluate financial management processes
    • Collect and collate for analysis
    • Analyse data and information on the effectiveness of financial management processes
    • Implement and monitor agreed improvements

3. Integrated Marketing Planning Workbook

4. Put it into Action

    • Brief stakeholders who participated in the marketing planning
    • Identify and brief marketing and non-marketing personnel critical to success of the marketing
    • Prioritise marketing strategies and identify resources for their implementation
    • Implement communication and team building strategies
    • Implement strategies for monitoring marketing activities and analysing marketing performance
    • Monitor marketing strategies and tactics
    • Monitor and implement promotional activity against communication objectives
    • Monitor product, pricing and distribution decisions
    • Monitor marketing results
    • Monitor marketing revenue and costs
    • Prepare and present marketing reports indicating ongoing progress
    • Evaluate and improve marketing performance
    • Regularly assess marketing performance against objectives
    • Identify opportunities for improvement
    • Change business practices in line with changing customer requirements
    • Document recommendations for improvement in accordance with organisational requirements
    • Communicate changes to marketing objectives and targets with relevant stakeholders

5. Direct Marketing Planning

    • Develop direct marketing strategies
    • Develop customer retention strategies on customer needs and wants
    • Develop customer loyalty strategies
    • Sweepstakes Regulations
    • Select direct marketing activity
    • Analyse changes in market trends to identify and select direct marketing opportunities
    • Compare advantages and disadvantages of types of direct marketing activities
    • Select most appropriate direct marketing activity
    • Match direct marketing activity to business objectives
    • Produce direct marketing plan
    • Document direct marketing objectives and purpose
    • Key performance indicators
    • Analyse previous response data
    • Corrective actions.
    • Calculate costs of direct marketing activities
    • Select methods to report and measure effectiveness of direct marketing activities
    • Assign responsibilities to team members for data capture and reporting

6. Putting Direct Marketing into Action

    • Allocate responsibilities for direct marketing activities
    • Assemble required resources to conduct direct marketing activities
    • Brief staff and suppliers on their budgets, timelines, roles and responsibilities
    • Develop forms for conducting direct marketing activities and recording responses
    • Implement direct marketing activities
    • Schedule work on each campaign element
    • Ensure staff and suppliers meet agreed production schedule and budget
    • Motivating the team
    • Identify any likely variations in production budget
    • Make provisions to cover promotion over-performance
    • Implement direct marketing activities
    • Ensure activities are implemented in accordance with legal and ethical requirements
    • Monitor direct marketing activities
    • Record responses at regular intervals throughout campaign
    • Identify and use evaluation criteria to determine campaign effectiveness
    • Determine whether campaign is over-performing
    • Implement new targets and procedures
    • Modify direct marketing activities
    • Determine continuous improvement opportunities
    • Analyse success indicators of direct marketing campaign
    • Document campaign performance
    • Key Performance Indicators
    • Encourage team members to identify and propose ways to improve campaign performance
    • Determine, document and assign responsibilities for required improvements

7. Websites for Marketing

    • What is electronic marketing?
    • Purpose and objectives of e-marketing
    • E-marketing plan
    • What is a value proposition?
    • E-marketing tools
    • Costing e-marketing tools
    • Revenue models
    • Target market
    • Incorporating e-marketing tools
    • Checking an e-marketing plan
    • What are effectiveness measures?
    • Legal and ethical requirements
    • Website marketing objectives
    • Evaluating the use of a website as a marketing tool
    • Tracking software
    • Feedback tools
    • Website design
    • Evaluating your website design
    • Evaluating website data recording, contacts and feedback mechanisms
    • Data recording
    • Contacts and feedback mechanisms
    • Website marketing strategy
    • Integrating your website marketing plan into your overall e-marketing plan
    • How effective is your website marketing strategy?

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It’s okay if you don’t want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.

Enrol Now

Select your payment plan below. Complete checkout and we will then process your enrolment.

Clear

Course  Info

Additional information

Duration

Exam

Tutor Support

Qualification

Additional information

Duration

Exam

Tutor Support

Qualification

Zeefi 600

Study Now Pay Later

Now you can study the course you want without it breaking the bank!

Flexibility You Need

We understand what you need. We offer flexible payment terms, flexible study options while giving you the structure to succeed.

1-on-1 Support

Our tutors are the best, handpicked not only for their expertise but for their passion to share and help others learn and grow.

Easy Study Schedule

Our courses are self paced. You set your own study schedule to fit around your life. Study from home on any device, at anytime!

F.A.Q's

Yes! Our courses are designed specifically for that.  You can study our courses from nearly anywhere in Australia or even globally. You will need an internet connection and a connected device.

Don’t Panic!  It’s ok, many of our students left school a long time ago, and many others are still new to online learning. We will help you each step along the way from enrolment, course access, completing your first module, getting your feedback and contacting your support tutor.  We understand that it might not feel familiar to you, but we’re here to help.

Study with us is self-paced so that should generally be fine. But if you’ll be taking a few months off, it is best to contact Student Services so we can put your account on hold.  We allow a one-time course suspension (free of charge) of up to 6 months, depending on the student’s course end date.

We accept enrolments all year round, thus our motto “Anytime, Anywhere”. Students can start their course upon enrolment or put it off at a later date. However, please do note that the courses have set end dates. If you’re starting at a later date, please let us know.

Yes, please scroll down to the bottom of the page for all of our payment options.

Yes this course is self paced.  Work at your speed through the material.  We have found students do best when submitting only one assignment at a time and waiting for feedback before submitting the next.

We allow 24 months duration within which you may finish the course within your own timeframe.

Payment Options 

Flexible Payment Plan

Internet Marketing Marketing Planning Course Online
$ 17
13
Weekly Payments
  • Study Now Pay Later
  • Pay over 12 Months
  • Pick your own start date

Pay Upfront & Save

Save and pay upfront using your Credit Card or PayPal
$ 595
00
Once only payment
  • Best value
  • Single payment
  • Pay by Credit Card or PayPal
Popular

Monthly Payment

Enjoy flexible payments via Credit Card or Paypal
$ 200 4 x Monthly Payments
  • Flexible payment plan
  • 4 easy payments
  • Interest free

Enrol here

Internet Marketing Marketing Planning Course OnlinePay by Credit Card or PayPal 

Select your payment option then select Enrol Now.  Once you have completed payment we will then process your enrolment and you will receive your course access by email.

Clear

Click below to Study Now Pay Later 

Contact us on 1300 172 882 or at info@careerlinecourses.com if you need more information or assistance enrolling via Zeefi.  Read more about Zeefi’s Study Now Pay Later

Zeefi

Our Promise To You

There are a lot of options for online learning, and we’re glad that you’ve decided to look into Careerline.  We want to be your go-to learning spot, so we’ll make you these promises:

You’re never just a number. You’re a student with goals and challenges and we want to help you in any way we can.

Your goals matter. Whether you’re just starting a new hobby or trying to transform your career, your goal is important and it’s worth your time and our devoted attention.

When you reach out, we respond. You’re wondering right now, “Will they take my money and disappear?” When you join, you are part of the family. Need something? Just contact us and we’ll get right back to you. Have questions, concerns, or feedback about your learning? We love talking about learning, and we love talking to our customers, so we can’t wait for you to get in touch.

7 Day Refund if you are not satisfied.  If you are not satisfied with our service or content we will happily refund your money.  Terms & Conditions do apply.

Our Courses

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • 1-on-1 tutor support
    • Flexible payment options
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  But best of all is the one-on-one expert tutor feedback you get with each task you submit.  

Online study can by difficult but our tutors are there to help you every step of the way.  

 

Courses on devices
Courses on devices

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • 1-on-1 tutor support
    • Flexible payment options
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  But best of all is the one-on-one expert tutor feedback you get with each task you submit.  

Online study can by difficult but our tutors are there to help you every step of the way.  

 

Study at home 24/7

Access your study materials anytime, anywhere

Easy 7 day refunds

No questions asked 7 days refund (*as per Terms and Conditions)

Tutor Support

You'll know who your tutor is right from the start

100% Secure Checkout

PayPal / MasterCard / Visa

Reach out and we'll send you out a free info pack today

Get a Free Info Pack

I want to start:
We respect your time & privacy. We won't call you unless you ask. To book a free, no pressure chat, schedule a time below:
I want to start:
We respect your time & privacy. We won't call you unless you ask. To book a free, no pressure chat, schedule a time below: