Marketing Foundations Online Course
100% Online Study
1-on-1 Tutor Support
Any Device, Any Time
Self Paced Study
Marketing Foundations is a starting course that deals with the basics of Marketing. Marketing is the process used to identify what products or services might be of interest to customers, and the best strategy to use in sales, communications and business development.
Through this online course you will learn how to understand what the customer wants or needs, and how to sell your product to them. This involves knowing where and how to advertise; how to speak properly, how to read a person’s mannerisms (voice and body language).
Explore the potential that exists for new products or services; find what changes are likely to occur in demand for goods and services, and what can assist you in making decisions and developing optimized skills in marketing.
Course Aims:
- Discuss the role of marketing in different enterprises.
- Describe the scope of marketing in different enterprises.
- Define the target market for a product or service.
- Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
- Evaluate the presentation (including packaging) of a product or service.
- Determine an effective approach to promoting a product or service.
- Compare options for distribution and determine an appropriate price for a product or service.
- Evaluate customer service.
- Conduct relevant market research.
- Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.
There are 10 lessons in this course:
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Marketing and the Business
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Scope of Marketing Understanding basic economics
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Target Marketing
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The Marketing Mix and Managing the Marketing Effort
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Product Presentation and Packaging
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Promotion Communication skills
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Product Pricing and Distribution Pricing
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Customer Service Methods of assessing customer satisfaction
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Market Research
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Organisations
When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It’s okay if you don’t want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.
Enrol Now
Select your payment plan below. Complete checkout and we will then process your enrolment.Course Info
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Course Details
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Flexibility You Need
We understand what you need. We offer flexible payment terms, flexible study options while giving you the structure to succeed.
1-on-1 Support
Our tutors are the best, handpicked not only for their expertise but for their passion to share and help others learn and grow.
Easy Study Schedule
Our courses are self paced. You set your own study schedule to fit around your life. Study from home on any device, at anytime!
F.A.Q's
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Can I Study from Home?
Yes! Our courses are designed specifically for that. You can study our courses from nearly anywhere in Australia or even globally. You will need an internet connection and a connected device. -
Help! I'm Not A Digital Native!
Don't Panic! It's ok, many of our students left school a long time ago, and many others are still new to online learning. We will help you each step along the way from enrolment, course access, completing your first module, getting your feedback and contacting your support tutor. We understand that it might not feel familiar to you, but we're here to help. -
Can I take a Study Break?
Study with us is self-paced so that should generally be fine. But if you’ll be taking a few months off, it is best to contact Student Services so we can put your account on hold. We allow a one-time course suspension (free of charge) of up to 6 months, depending on the student’s course end date. -
Are there Start Dates?
We accept enrolments all year round, thus our motto “Anytime, Anywhere”. Students can start their course upon enrolment or put it off at a later date. However, please do note that the courses have set end dates. If you’re starting at a later date, please let us know. -
Can I have a Payment Plan?
Yes, please scroll down to the bottom of the page for all of our payment options. - Is the Course Self Paced?Yes this course is self paced. Work at your speed through the material. We have found students do best when submitting only one assignment at a time and waiting for feedback before submitting the next. We allow 24 months duration within which you may finish the course within your own timeframe.
Weekly Payment Plan
Custom Plan-
Affordable
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Pay over 12 Months
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Pick your own start date
Pay Upfront & Save
Save and pay upfront using your Credit Card or PayPal-
Best value
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Single payment
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Pay by Credit Card or PayPal
Monthly Payment
Enjoy flexible payments via Credit Card or Paypal-
Flexible payment plan
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4 easy payments
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Interest free
Our Promise To You
There are a lot of options for online learning, and we’re glad that you’ve decided to look into Careerline. We want to be your go-to learning spot, so we’ll make you these promises:
You’re never just a number. You’re a student with goals and challenges and we want to help you in any way we can.
Your goals matter. Whether you’re just starting a new hobby or trying to transform your career, your goal is important and it’s worth your time and our devoted attention.
When you reach out, we respond. You’re wondering right now, “Will they take my money and disappear?” When you join, you are part of the family. Need something? Just contact us and we’ll get right back to you. Have questions, concerns, or feedback about your learning? We love talking about learning, and we love talking to our customers, so we can’t wait for you to get in touch.
7 Day Refund if you are not satisfied. If you are not satisfied with our service or content we will happily refund your money. Terms & Conditions do apply.
Our Courses
First and foremost our courses are 100% online courses BUT they are still very practical! You will learn many practical skills, do some research, field trips and much more.
All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.
This sets our students up for success.
- 100% Online
- Practical
- Certificate issued on completion
- 1-on-1 tutor support
- Flexible payment options
- Self paced study
Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video. Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important! Our courses will help you do all that.
We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise. But best of all is the one-on-one expert tutor feedback you get with each task you submit.
Online study can by difficult but our tutors are there to help you every step of the way.
First and foremost our courses are 100% online courses BUT they are still very practical! You will learn many practical skills, do some research, field trips and much more.
All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.
This sets our students up for success.
- 100% Online
- Practical
- Certificate issued on completion
- 1-on-1 tutor support
- Flexible payment options
- Self paced study
Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video. Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important! Our courses will help you do all that.
We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise. But best of all is the one-on-one expert tutor feedback you get with each task you submit.
Online study can by difficult but our tutors are there to help you every step of the way.