Introduction to Email Marketing (Short Course)

$35.00 Inc GST







Email Marketing short course (Introduction) is an interactive, online course that covers the who, what, when, why, and how of a successful email marketing campaign.

Knowing how to promote using email is essential for marketers, small business owners, coaches, and consultants. In this short, online course, learn the essentials of planning, creating, and delivering exceptional email marketing campaigns that support an overall marketing strategy.

There are 11 Lessons in this course:

1. Course Overview

2. Getting to Know Email Marketing

    • What is Email Marketing?
    • Glossary of Terms
    • History of Email Marketing
    • Getting It Right

3. Setting Up Your Audience

    • Gathering Contacts
    • Rules and Regulations
    • Staying Organized

4. The Tools

    • Setting Up A Plan
    • Choosing an E-Mail Marketing Provider
    • Get Practical

5. Designing Your Campaign Strategy

    • Looking at Your Campaign Strategy
    • What’s Your Campaign Strategy?
    • Going Beyond the Basics

6. Crafting Messages for Each Campaign

    • Pre-Assignment Review
    • Crafting Your Message
    • The Message IS The Message
    • Designing an Eye-Catching E-Mail
    • Choosing the Right Design
    • Making Connections
    • Make This Easy

7. Good Habits Get Optimal Results

    • Be a Good E-Mailer
    • Smart Rules Apply
    • Conversions
    • Designing Content That Has Value
    • Developing Different Types of Content

8. What to Write

    • Give People What They Want
    • Be Green…Evergreen That Is!
    • Topic Generator
    • Let’s Get to Work

9. Subject Lines and Action Calls

    • Great Subject Lines
    • Action Items
    • Use Strategy with Your Call to Action

10. If It Doesn’t Get Measured, It Can’t Be Counted

    • Key Metrics
    • Revenue Per E-Mail Sent
    • Timing Your E-Mail Message
    • Test Before You Send

11. Test Driving

    • Making Connections
    • Writing Your Initial Welcome E-Mail
    • Recommended Reading List
    • Post-Course Assessment
    • Pre- and Post-Assessment Answer Keys
    • Personal Action Plan

Upon completing the Short Course very last lesson, you will be offered an automated test. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass (60% or more); you will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with tutor-supported online courses.



Your Tutor

C.B. van der Schyff (Bronwen). M.A. Counselling Psychology cum laude (FCCOUNP), BA Honours Psych
Bronwen van der Schyff

Bronwen has over 25 years’ experience as a psychologist working in a wide variety of settings and with a diverse range of client groups who present across the lifespan. Her career started in South Africa where she worked for several years in a Neuro and Spinal unit as well as in the Wellness unit which supported various clinical presentations. Her passion for mentoring was ignited during her early career years where she facilitated neurocognitive outpatients as well as students in the disability sector, to achieve their personal goals and live a self-defined purpose-filled life despite the obstacles. She currently works and resides in Australia and continues to offer a positive approach using the strengths of her clients or students to fulfill their goals and reach their own potential.