Shopping Cart
 

Hrs: 9.00 – 5.00 M – F  |  1300172882  |  info@careerlinecourses.com

  |

Students

Want to chat?

Phone: 1300 172 882
Email: info@careerlinecourses.com

Social

Introduction to Email Marketing (Short Course)

100% Online Study

20 Hr Short Course

Any Device, Any Time

Self Paced Study

Email Marketing short course (Introduction) is an interactive, online course that covers the who, what, when, why, and how of a successful email marketing campaign.

Knowing how to promote using email is essential for marketers, small business owners, coaches, and consultants. In this short, online course, learn the essentials of planning, creating, and delivering exceptional email marketing campaigns that support an overall marketing strategy.

There are 11 Lessons in this course:

1. Course Overview

2. Getting to Know Email Marketing

    • What is Email Marketing?
    • Glossary of Terms
    • History of Email Marketing
    • Getting It Right

3. Setting Up Your Audience

    • Gathering Contacts
    • Rules and Regulations
    • Staying Organized

4. The Tools

    • Setting Up A Plan
    • Choosing an E-Mail Marketing Provider
    • Get Practical

5. Designing Your Campaign Strategy

    • Looking at Your Campaign Strategy
    • What’s Your Campaign Strategy?
    • Going Beyond the Basics

6. Crafting Messages for Each Campaign

    • Pre-Assignment Review
    • Crafting Your Message
    • The Message IS The Message
    • Designing an Eye-Catching E-Mail
    • Choosing the Right Design
    • Making Connections
    • Make This Easy

7. Good Habits Get Optimal Results

    • Be a Good E-Mailer
    • Smart Rules Apply
    • Conversions
    • Designing Content That Has Value
    • Developing Different Types of Content

8. What to Write

    • Give People What They Want
    • Be Green…Evergreen That Is!
    • Topic Generator
    • Let’s Get to Work

9. Subject Lines and Action Calls

    • Great Subject Lines
    • Action Items
    • Use Strategy with Your Call to Action

10. If It Doesn’t Get Measured, It Can’t Be Counted

    • Key Metrics
    • Revenue Per E-Mail Sent
    • Timing Your E-Mail Message
    • Test Before You Send

11. Test Driving

    • Making Connections
    • Writing Your Initial Welcome E-Mail
    • Recommended Reading List
    • Post-Course Assessment
    • Pre- and Post-Assessment Answer Keys
    • Personal Action Plan

Upon completing the Short Course very last lesson, you will be offered an automated test. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass (60% or more); you will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with tutor-supported online courses.

 

Pay Upfront & Save

Save and pay upfront using your Credit Card or PayPal
$ 199 Once only payment
  • Single payment
  • Pay by Credit Card or PayPal

Get Free Course Info

We respect your time & privacy. We won't call you unless you ask. To book a free no pressure chat please schedule a time here:

Get a Free Course Info Pack

We respect your time & privacy. We won't call you unless you ask. To book a free no pressure chat please schedule a time here:

Flexibility You Need

We understand what you need. We offer flexible payment terms, flexible study options while giving you the structure to succeed.

1-on-1 Support

We care about your success, we are here to help you every step of the way. Our short courses are designed to be self sufficient but our tutors are available to answer questions.

Easy Study Schedule

Our courses are self paced. You set your own study schedule to fit around your life. Study from home on any device, at anytime!

F.A.Q's

Enrol here

Pay Upfront & Save

Save and pay upfront using your Credit Card or PayPal
$ 199 Once only payment
  • Best value
  • Single payment
  • Pay by Credit Card or PayPal
Popular

Our Promise To You

There are a lot of options for online learning, and we’re glad that you’ve decided to look into Careerline.  We want to be your go-to learning spot, so we’ll make you these promises:

You’re never just a number. You’re a student with goals and challenges and we want to help you in any way we can.

Your goals matter. Whether you’re just starting a new hobby or trying to transform your career, your goal is important and it’s worth your time and our devoted attention.

When you reach out, we respond. You’re wondering right now, “Will they take my money and disappear?” When you join, you are part of the family. Need something? Just contact us and we’ll get right back to you. Have questions, concerns, or feedback about your learning? We love talking about learning, and we love talking to our customers, so we can’t wait for you to get in touch.

7 Day Refund if you are not satisfied.  If you are not satisfied with our service or content we will happily refund your money.  Terms & Conditions do apply.

Our Online Short Courses

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  

Online study can by difficult but we are here to help you every step of the way.  

 

Courses on devices
Courses on devices

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  

Online study can by difficult but we are here to help you every step of the way.  

Study at home 24/7

Access your study materials anytime, anywhere

Easy 7 day refunds

No questions asked 7 days refund (*as per Terms and Conditions)

Tutor Support

You'll know who your tutor is right from the start

100% Secure Checkout

PayPal / MasterCard / Visa