Short Course on Consumer Behaviour

Understand how consumers think and how to make the most of this information for your business.

There are many ways that an understanding of marketing psychology can be applied to entice people into buying products. Often, consumers are unaware of subtle forms of persuasion. One of the basic ways that marketing psychology has been used includes the positioning of goods in stores.

As you progress through each lesson; you will be provided with a range of ways you can expand your learning. By choosing what tasks you do and don't undertake; you can expand in areas that interest you most, and skip areas of less interest.

This 20 hour short course covers 6 lessons that help you understand how consumers think and how to ensure this benefits your business' marketing plans and ultimately your bottom line. The topics covered in this short course include what is marketing psychology, who we sell to- understanding the consumer, the psychology of consumer behaviour, market research techniques, where we sell and how we sell- advertising and marketing.

How does it work?

At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing. Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass (60% or more); you will be able to obtain a "certificate of completion" with your name and completion date on it.

Course Outline

There are 6 Lessons in this course:

WHAT IS MARKETING PSYCHOLOGY?

  • An Overview
  • Roles in Marketing Psychology
  • Qualifications and Jobs
  • Applications of Marketing Psychology
  • Myths About Marketing Psychology
  • Future Directions

WHO WE SELL TO - UNDERSTANDING THE CONSUMER

  • Principles of Marketing Psychology
  • The Buying Process
  • Target Market
  • Geographic
  • Demographics
  • Psychographics
  • Other Influences on Consumers
  • What We Sell

PSYCHOLOGY OF CONSUMER BEHAVIOUR

  • Introduction
  • Gestalt Principles of Perception
  • The Iceberg Principle
  • The Dynamic Principle
  • Emotions and Buying Behaviour Response
  • The Meaning of Colours

MARKET RESEARCH TECHNIQUES

  • Introduction
  • Gathering Data
  • Testing Products
  • Testing Advertisements
  • Market Segmentation

WHERE WE SELL

  • Shops
  • How People Purchase Stock Items
  • Online
  • Tips on Where to Sell

ADVERTISING AND MARKETING – HOW WE SELL

  • Ethics of Advertising and Marketing
Consumer Behaviour Course Online

AUD:

$199.00

Understand how consumers think and how to make the most of this information for your business. There are many ways that an understanding of marketing psychology can be applied to entice people into buying products. Often, consumers are unaware of subtle forms of persuasion. One of the basic ways that marketing psychology has been used […]

Duration 20 hours
Enroll Anytime
Delivery Online
Includes Lessons, Quizzes, Final Test, Certificate

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Duration 20 hours
Enroll Anytime
Delivery Online
Includes Lessons, Quizzes, Final Test, Certificate