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Copywriting Online Course

100% Online Study

1-on-1 Tutor Support

Any Device, Any Time

Self Paced Study

Copywriting online course – skills can enhance clarity, conciseness in your writing and help persuade your audience.  Knowing what to say, how much to say and the tone in which you should say it is often a skill that requires practice. This copywriting online course covers a range of business and marketing communications to assist a marketer or small business owner to enhance their copywriting skills.

Why Study this?

  • To become better at something that is in very high demand
  • Well-written copy makes a huge difference to the profitability of a business – whether in advertising, brochures, on signs, web sites, media releases or anywhere else.
  • Capable copywriters will always find work because they can ultimately make a difference between success and failure for a business.

Course Aims

  • Describe the nature, scope and purpose of copywriting online course for advertising and how it can elicit business.
  • Develop advertising messages more concisely without detracting from clarity.
  • Explain engaging phrases and sentences that are powerful, concise and extremely clear in their message
  • Analyse the structure of advertising material and develop advert elements which are relevant to the product, customer segment and advert content.
  • Design compelling and effective advertising copy for print media.
  • Design compelling and effective advertising copy brochures, leaflets, emails, or any other direct mail marketing.
  • Design compelling and effective advertising copy for media releases.
  • Design compelling and effective advertising copy for broadcast media.
  • Design compelling and effective advertising copy for the Internet.
  • Evaluate advertising copy before use and post use, to improve marketing success.

Detailed Course Outline

This course is made up a number of lessons or units. Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.

There are 10 lessons in this course:

1. Scope and Nature of Copywriting

    • What is copywriting?
    • Types of copy and copywriting
    • Difference between advertising and marketing
    • Elements of an advert
    • Buyer psychology
    • Buyer profiles

2. Mastering Conciseness

    • Preparation
    • Lateral thinking
    • Creative problem solving (CPS)
    • Using a dictionary
    • Researching specific product information
    • Improving conciseness
    • Enhancing clarity

3. Creating Engaging Copy

    • Creating targeted marketing materials
    • Who is the market?
    • What motivates a buyer?
    • Narrowing the target/niche promotions
    • Customer segmentation models
    • Creating compelling reasons to buy
    • Products as solutions
    • Know the competitive landscape
    • Nurturing inspiration
    • Power of communication
    • Making use of feedback
    • Connecting copy with the buyer’s emotions
    • Descriptive writing and engagement

4. Clarity, Structure and Headings

    • Ogilvy – The father of advertising
    • The Hero/Heroine
    • Writing advertising materials
    • Structure of copy
    • How to make a statement more engaging
    • Headlines
    • Using subheadings
    • Enhancing credibility
    • Different approaches to copywriting structure
    • Direct approach
    • Indirect approach
    • Techniques to enhance structure
    • Bold, italics, callouts, and other emphasis
    • Altering or disregarding convention
    • Accessibility
    • Different focuses = Different copy outcomes

5. Writing for Print Advertising

    • Points to consider
    • Size matters
    • The elements of print media advertising
    • Components explained
    • White space/ negative space
    • Advertorials

6. Writing for Direct Mail and Email

    • Why is direct mail useful?
    • Challenges for writing direct mail content
    • Evaluating the impact of direct mail

7. Writing Media Releases

    • Why media releases Are important
    • Structure of a media release
    • Writing a media release
    • Selecting the right publications and journalists
    • Press release structure
    • Introduction
    • Quotes and statistics
    • Challenges with writing press releases

8. Writing for Broadcast Media

    • Designing an ad
    • Writing radio ads
    • Writing online ads
    • Writing verbal ads
    • Writing a script
    • What to be aware of in writing, publishing and photography

9. Writing for the Internet

    • Unpaid advertising
    • Paid advertising
    • Influencers
    • Influencer content
    • Using smartphone reading habits to create engaging copy
    • Creating online content
    • Website copy
    • Social media content

10. Reviewing, Editing and Improving Advertising Copy

    • Reviewing your work
    • Focus on Headlines
    • Editing your work
    • Evaluating the success of advertising copy
    • Plagiarism and self-plagiarism
    • Intellectual property and ethics
    • Market Success
    • Conduct your research and analysis
    • Evaluation and adjustment of a marketing campaign

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It’s okay if you don’t want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.

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We understand what you need. We offer flexible payment terms, flexible study options while giving you the structure to succeed.

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Our tutors are the best, handpicked not only for their expertise but for their passion to share and help others learn and grow.

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Our courses are self paced. You set your own study schedule to fit around your life. Study from home on any device, at anytime!

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Our Promise To You

There are a lot of options for online learning, and we’re glad that you’ve decided to look into Careerline.  We want to be your go-to learning spot, so we’ll make you these promises:

You’re never just a number. You’re a student with goals and challenges and we want to help you in any way we can.

Your goals matter. Whether you’re just starting a new hobby or trying to transform your career, your goal is important and it’s worth your time and our devoted attention.

When you reach out, we respond. You’re wondering right now, “Will they take my money and disappear?” When you join, you are part of the family. Need something? Just contact us and we’ll get right back to you. Have questions, concerns, or feedback about your learning? We love talking about learning, and we love talking to our customers, so we can’t wait for you to get in touch.

7 Day Refund if you are not satisfied.  If you are not satisfied with our service or content we will happily refund your money.  Terms & Conditions do apply.

Our Courses

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • 1-on-1 tutor support
    • Flexible payment options
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  But best of all is the one-on-one expert tutor feedback you get with each task you submit.  

Online study can by difficult but our tutors are there to help you every step of the way.  

 

Courses on devices
Courses on devices

First and foremost our courses are 100% online courses BUT they are still very practical!  You will learn many practical skills, do some research, field trips and much more.  

All learning is best done by doing, so our online courses are designed to give you the foundation knowledge you need and to get you out there and doing whatever it is that you love.  

This sets our students up for success. 

    • 100% Online
    • Practical 
    • Certificate issued on completion
    • 1-on-1 tutor support
    • Flexible payment options
    • Self paced study

Getting where you want to go with your studies and/or career, involves much more than just reading or watching a video.  Knowing how to learn, how to research and find out new information, how to judge if the source of information is any good and how to find out what is happening in your industry and creating a network are vitally important!  Our courses will help you do all that.

We have mini self assessment tests so that you can be the judge of how well you understand the material and then a set task where you will undertake some form of practical exercise.  But best of all is the one-on-one expert tutor feedback you get with each task you submit.  

Online study can by difficult but our tutors are there to help you every step of the way.  

 

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